We support the use of “cooling units” instead of “cooling systems” as strategy to reduce the final price of the technology while creating specialized jobs locally. This way, only key components such as the cooling units, electronics and sensors are imported while local available components are used to design, produce and assemble final systems. Our customers have the possibility to adapt those final solutions to the local market and distribute it under their own product brand. Main competitive advantages of local companies and entrepreneurs operating in rural areas are:
- Low transport cost of imported materials
- High customization for different agricultural value chains
- Maintenance and after sales services near final customers